As we close out the year, the AAWS team has remained focused on technical SEO audits, site responsiveness, and high-volume content delivery. Here is the individual breakdown of today’s achievements
I. Development & Technical Optimization
Mike: Site Migration & User Experience
- Project: BFO Durham
- Audit: Documented critical differences between the Live and Dev sites to ensure feature parity.
- Page Creation: Built the Programs & Services and Contact Us pages from scratch.
- Integrations:
- Linked the CanadaHelps Donation Box.
- Embedded the “30th Angels’ Tree Ceremony” YouTube video on the homepage.
- Technical Fixes: Resolved margin/padding issues in the homepage header and updated the “Wish List” image to open in a new tab.
Nancy: Infrastructure & Optimization
- Project:Durham Power of Sale
- Cleaned the site environment and researched single-post space triggers via SureDash Docs.
- Project:Oshawa Chiropractor
- SEO Repair: Fixed a critical issue where the file was blocking search engine crawlers.
- Content Tuning: Optimized the Massage Therapy page and a Winter Wellness Blog for better keyword density.
- Broken Links: Ran a site-wide sweep to identify and clear all 404 errors.
Emma: Design & Responsiveness
- Project:Durham Assisted Living
- Mobile First: Finalized responsiveness for the Header, Footer, and Home Page to ensure 100% compatibility across smartphones and tablets.
- Data Management: Published 30 obituaries to the Canadian Obituaries platform.
II. SEO & Strategy Team
Kat & Alex: Technical SEO Sprint
- Performance Gain: Increased the Ubersuggest on-page SEO score from 77 to 80.
- Indexing: Identified and removed “noindex” tags that were accidentally preventing key service pages from appearing in Google.
- On-Page Polish:
- Fixed over-length meta titles/descriptions to prevent truncation in Search Engine Results Pages (SERPs).
- Resolved SureRank warnings by correctly placing focus keywords in SEO titles and content.
- Added descriptive ALT text to all images to improve accessibility and Image Search rankings.
III. Content & Regional Information Management
Zara: News Aggregation
- Aruba News: Published 10 News Items via Diario.aw and Google Alerts.
- Durham Local News: Published 13 News Items sourcing from:
- Obituaries: Published 10 Obituaries for British Columbia.
Jake: Data Entry & Research
- Publishing Volume: Successfully posted 41 obituaries to Canadian Obituaries:
- 23 for Ontario.
- 08 for British Columbia.
- 10 for Durham.
- Research Flow: Monitored NecroCanada, InMemoriam, and Legacy.com to ensure all 2025 records were captured.
IV. Training & Skills Development
Henry: Technical Onboarding
- Theme Mastery: Focused on Spectra and Astra page editing techniques.
- AI Implementation: Researched advanced ChatGPT prompts to streamline news verification and obituary accuracy checks.
- Product Research: Analyzed SureDash documentation to assist Nancy with discussion-board configurations.
