The weekend focused on closing the feedback loop for video production and implementing large-scale directory optimizations for our specialized niche sites.

Content & Video Production
FATHIMA | Historical Shorts Refinement
- Project: YouTube Historical Shorts
- Progress: Successfully re-edited the entire series of short reels based on internal feedback.
- Key Updates: Improved visual timing, transitions, and narrative flow. This iteration focused on ensuring high clarity and engagement for historical storytelling in a vertical format.
SEO & Database Management
EMMA | Funeral Home Directory SEO
- Canadian Obituaries: Performed an extensive SEO audit and update for 44 funeral home listings.
- Technical SEO: Implemented optimized meta titles, meta descriptions, and accurate location metadata.
- Data Integrity: Updated a centralized Google Sheet with current funeral home names, locations, and website links to maintain consistency across the platform.
JAKE | Regional News & Obituaries
- Obituary Posting: Monitored DurhamObituaries and processed 5 new obituary notices for CanadianObituaries.com.
- Aruba News: Published 3 new articles to ArubaNews.ca.
- Durham News: Published 6 new articles to AllAboutDurham.com, maintaining the steady pulse of regional reporting.
- Administrative: Compiled and authored the team task summary for January 17th.
