Durham Banner Exchange (https://durhambannerexchange.com) is an online platform designed for businesses, websites, and organizations within the Durham Region to promote themselves through a structured banner and link exchange system. Members can display banner ads in rotation with those of other local websites—earning impressions and backlinks—while advertisers can purchase ad slots for additional visibility. The platform includes membership registration, FAQ guidance, a blog highlighting exchange mechanics, and a public directory showcasing participating sites such as local service providers and themed community portals .