- Backlink presence: Success with garnering natural links from other websites. - Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. - Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. - Page intent: How well a page’s content matches what searchers expect to see. - Page speed: Faster sites tend to rank higher in search engine results pages (SERPs). - UX features: Features that make the browsing experience easier and more efficient for users.