The team continued progressing across SEO strategy, directory expansion, news publishing, website testing, and creative development. Below is a summary of their tasks for February 14, 2026.
Amela – Banner Strategy & Creative Standards
- Completed a full review of existing Canva banner designs.
- Identified visually weak banners based on low contrast, unclear messaging, and poor hierarchy.
- Studied the Banner Creative Standards document to align redesign strategy.
- Prepared for structured redesign phase focused on strong hooks, benefit-driven messaging, and clear CTAs.
Kat – SEO Strategy & Content Optimization
- Continued monthly SEO improvements for allenmayer.ca:
- Reviewed AnswerThePublic trends.
- Scheduled optimized blog posts with correct heading hierarchy (H1–H3).
- Implemented proper meta titles and descriptions within character limits.
- Added internal backlinks to strengthen site authority.
- Completed SEO strategy document for OshawaChiropractor.com using Ubersuggest and ATP insights.
- Completed beginner tutorial on AnswerThePublic.
- Meeting with Ben to review progress.
Mike – Site Testing & Directory Updates
- Performed testing on ArubaNews.ca (header, buttons, forms, ads, responsiveness).
- Identified form email issues (emails not being received).
- Conducted weekly testing review.
- Added new business categories to ArubaDirectory.com:
- Electronics Equipment – Retailers
- Construction Equipment Rentals
- Building Materials
- Charity Organizations
- Business Networking Groups
- Environmental Organizations
Nolan – News Publishing & Client Edits
- Posted 6 Durham news articles on:
- Edited 15 client entries.
- Covered topics including eviction cases, food business openings, arrests, and community events.
Maya – Durham Directory & Category Insights
- Collected missing details for 42 businesses (work in progress).
- Added 10 businesses for Category Insight task.
- Used ChatGPT for structured address formatting.
- Meeting with Ben to review progress.
Sophia – Directory & News Publishing
- Added 23 places to Google Spreadsheet.
- Deleted 2 listings in Durham Directory based on review feedback.
- Published:
- 3 Durham news articles
- 7 Aruba news articles
- Meeting with Ben.
- Training session with Zara on obituary posting process.
Riya – Villas & Cargo Listings
- Published Private Homes & Villas listings (e.g., Villa Tamar, Villa Azul Aruba).
- Completed Cargo Services category with bulk upload (multiple logistics and courier companies).
- Added Kay’s Fine Jewelry listing.
- Updated images, locations, and data sheets.
- Meeting with Ben.
Maria – Durham Directory & Sigmize Research
- Added 50 places to spreadsheet (237–287).
- Published 15 places (174–190) on Durham Directory.
- Deleted incorrect listings as requested.
- Completed research task on Sigmize (A/B Testing Tool):
- Defined features (A/B testing, heatmaps, session recordings, privacy analytics).
- Documented common use cases.
- Meeting with Ben to review task progress.
Zara – Trained the New Staff & Content Management
- Published All Staff Task Summary (Feb 13) on:
- Published 9 Aruba news articles.
- Removed duplicate Durham news and posted 1 updated article.
- Trained Sophie and Nolan on Ontario obituary posting.
- Posted:
- 3 Durham obituaries
- 5 British Columbia obituaries
- Meeting with Ben.
