It was a day of technical precision and content scaling. Highlights include achieving a 100% On-Page SEO score for our primary chiropractic client, refining the Durham Court House AI Voice Assistant prompts based on live testing, and a massive push in local news and directory data. The team also focused on stabilizing user authentication for the Durham Power of Sale network to ensure seamless lead generation.
ADAM — AI Systems & Video Production
- Durham Court House AI Voice Assistant:
- Updated System Prompts and end_call tool prompts based on testing feedback from Milan.
- Focused on refining the conversation flow and ensuring natural call termination.
- Multimedia:
- Completed and submitted the Second Version (V2) of the Aruba Web Services Marketing Video to Casper for review.
NANCY — Technical SEO & User Experience
- Oshawa Chiropractor (oshawachiropractor.com):
- Added relevant keywords and monitored traffic performance.
- Researched new keyword generator tools via YouTube Training – Part 6 and Part 7.
- Durham Power of Sale:
- Focused on resolving login and registration issues.
- Audited Spectra Notifications, form settings, and SMTP configurations to ensure registration emails are delivering correctly.
ZARA — News Syndication & Content Management
- Aruba News: Published 15 new articles from sources like Diario, Aruba Today, and Aruba Online.
- Durham Local News: Published 15 news items using regional sources:
- Obituaries: Posted 04 British Columbia and 07 Durham obituaries at Canadian Obituaries.
- Web Maintenance: Performed updates on Durham Heating and Air.
- Internal Blog: Published the Dec 21 staff task summary on the AAWS Blog.
ALEX — Web Design & Page Construction
- BFO Durham (bfodurham.aawsai.com): Created the following specialized pages:
- Our Sponsors | Memorials | Flipbook
- Submit a Memory (including a new SureForm implementation).
- 25th Anniversary Video | 2023 Ceremony Video
- Printable Booklet | Memorial Plaque
- Updated the main website header.
- Drone Pilots (dronepilots.ca): Adjusted “Free Consultation” button styling (colors, padding, and positioning).
KEVIN — Directory Research & Form Optimization
- Durham Directory: Identified key locations in Durham via Google Maps. Added descriptions using Gemini and updated the Master Spreadsheet.
- Aruba Ads (arubaads.com): Fixed an issue where images were not displaying by re-uploading assets.
- Credit Applications: Standardized “Required Fields” for helpmebuyavehicle.com and vehiclesolutioncentre.com to include full address and employment history.
KAT — Technical SEO & Audits
- Oshawa Chiropractor: Conducted weekly maintenance and unblocked page-crawling issues. Achieved a 100/100 On-Page SEO score.
- Aruba News (arubanews.ca): * Fixed meta titles/descriptions exceeding character limits.
- Optimized
robots.txtusing Reference 1 and Reference 2.
- Optimized
- Training: Reviewed advanced
robots.txtcrawl efficiency tutorials.
MIKE — Real Estate & Bulk Data Imports
- Durham Power of Sale (durhampowerofsale.com): Audited 55 listings and added a new entry: 1030 Timberland Crescent, Oshawa.
- Aruba Directory (arubadirectory.com): * Published 31 new listings (Yemanja Woodfired Grill, Ever Restaurant, etc.) via CSV.
- Managed data via the Directory Spreadsheet.
JAKE — Obituary Records
- Canadian Obituaries: Sourced and posted 09 Ontario and 02 Durham obituaries at canadianobituaries.com/obituaries/.
- Research Sources: Audited NecroCanada, InMemoriam, Echovita, and Legacy.
EMMA — Internal Operations
Project Tools: Completed password reset and setup for the ACE project tool.
Technical Onboarding: Configured Gmail password resets, email forwarding, and SMTP setups.
Loom Training: Reviewed email configuration guides: Loom 1 | Loom 2.
