It was characterized by highly focused work across the team, with efforts centered on expanding our internal knowledge base, scaling our advertising network, and ensuring the continuous flow of content updates for our clients.
KAT: SEO Expertise & Documentation
Kat dedicated the day to intensive training and creating valuable internal resources for SEO best practices.
- SEO Training: Watched multiple YouTube tutorials and used ChatGPT to master the SureRank SEO plugin.
- In-Depth Research: Focused research on essential SEO components: General Settings, Meta Templates, page-level checks, focus keywords, internal linking, meta descriptions, image ALT text, and social media preview settings.
- Keyword Research: Learned the basics of keyword research and its integration with on-page SEO using Ubersuggest.
- Documentation: Created a comprehensive Full SureRank SEO Plugin & Ubersuggest tutorial document for future team reference.
KEVIN: Ad Network Expansion & Deployment
Kevin successfully executed a major expansion and deployment of the Aruba advertising campaign.
- Ad Deployment: Published Aruba ads across a broad network of client sites, including https://www.google.com/search?q=arubafoodtrucks.com, https://www.google.com/search?q=arubadentist.com, https://www.google.com/search?q=owninaruba.com, and newly created sites like arubacarsforsale.com.
- Plugin Setup: For newly established sites, he installed and configured the Ad Sanity plugin to ensure proper ad display.
- Verification & Reporting: Verified that all ads were displaying correctly across the entire network and updated the master ad tracking spreadsheet.
- New Task Setup: Started a new task for wacamayaowners.com, involving downloading and verifying the “auso” application.
ZARA: Content Consistency & News Aggregation
Zara maintained the steady flow of content updates for both obituary and news platforms.
- Obituaries: Checked funeral homes (durhamobituaries.com & necrocanada.com) for new posts and published 6 obituaries for Durham and 5 for British Columbia.
- Aruba News: Scoured multiple news sites and checked Google Alerts to curate and publish 8 new news items.
LEO: Data Sourcing & Entry
Leo focused on thorough content sourcing to ensure nothing was missed in the daily obituary updates.
- Data Sourcing: Checked the primary funeral home site (necrocanada.com) not just for new posts, but also proactively searched previous pages to identify any obituaries that may have been overlooked in prior checks.
- Data Entry: Posted 11 obituaries to the Canadian Obituaries website.
