Tourism Central Australia (TCA) is a non-profit, membership based Association incorporated to service a wide variety of individuals, businesses and organizations whose principal function is to provide and promote tourism within the Northern Territory. TCA operates the Visitor Information Centre, which is located in Alice Springs. TCA's operations are structured to assist in the development and support of members' tourism products and to respond to the requirements of the tourism industry, predominantly in the Central Region of the Northern Territory. Our region stretches from the SA/NT border in the south to Elliot in the north, and from the edge of the Gibson Desert near the WA border across to the QLD border, including the Simpson Desert.