Date: 6th March 2026
This shift included research, website updates, SEO optimization, and content publishing across multiple live websites. Work focused on improving Google News readiness, updating fundraising and event features, implementing consultation booking systems, and publishing news content. Technical improvements and usability fixes were also completed across several company websites. All updates are documented below in a consistent, management-ready format, excluding development links and non-operational discussions.
Kat – Google News Requirements Research & Website Strategy
🔗 Site: https://allaboutdurham.com/
• Task Description:
Research Google News inclusion requirements and evaluate AllAboutDurham.com for eligibility.
• Action Taken / Outcome:
• Researched how websites are included in Google News and the latest changes in Google News policies.
• Confirmed that manual Google News applications were closed in April 2024 and the process became fully automatic in March 2025.
• Learned that Google now automatically discovers and indexes eligible news sites based on technical quality and editorial credibility.
• Studied how Google News works and how news content is discovered and ranked.
• Learned the process of setting up Google News Publisher Center and verifying websites through Search Console.
• Reviewed strategies used to improve website eligibility for Google News indexing.
• Conducted an audit of AllAboutDurham.com against Google News requirements.
• Identified several gaps that must be fixed before the website can be recognized as a legitimate news source by Google.
• Reviewed reference documentation to guide future improvements and implementation steps.
Alex – BFO Durham Website Updates
🔗 Site: https://bfodurham.aawsai.com/
• Task Description:
Update fundraising and event-related sections of the BFO Durham website.
• Action Taken / Outcome:
• Attended a meeting with Kevin to review issues related to the website.
• Added a new fundraising post to the Upcoming Fundraisers page.
• Generated and edited high-quality images for the fundraising content.
• Updated the homepage sections for Upcoming Events and Ongoing Fundraisers.
• Added a new Event Calendar page to improve visibility and organization of events.
Kevin – Durham Banner Exchange Setup
🔗 Sites:
https://durhampowerofsale.com/
https://durhamestatesales.com/
• Task Description:
Set up the Durham Banner Exchange advertising network across real estate websites.
• Action Taken / Outcome:
• Installed the Durham Banner Exchange system on both websites.
• Created additional ad placements to support banner exchange advertisements.
• Tested the ad placements and confirmed that the banners were displaying correctly.
• Shared the completed setup with internal team members for verification.
• Sent an update email to Tony informing him about the completed setup.
BFO Durham Event Calendar Setup
🔗 Site: https://bfodurham.aawsai.com/
• Task Description:
Implement an event calendar system to display upcoming events.
• Action Taken / Outcome:
• Installed and configured the event calendar functionality.
• Completed the basic setup required to add and display events.
• Created a test page to verify that events appear correctly.
• Confirmed the event listings are displaying properly on the website.
Lee – Task Management Training
• Task Description:
Learn internal project management workflow and system usage.
• Action Taken / Outcome:
• Reviewed multiple training videos to understand task management processes.
• Learned how tasks are organized, tracked, and updated within the system.
• Gained knowledge of workflow processes required for future project coordination.
Zara – News Publishing & Internal Blog Update
🔗 Sites:
https://arubanews.ca/
https://allaboutdurham.com/
https://allaboutwebservices.com/
• Task Description:
Publish news articles and maintain internal task reporting.
• Action Taken / Outcome:
• Created and published the All Staff Task Summary blog post for March 5, 2026.
• Published 10 Aruba news articles with complete formatting.
• Edited cover images and added titles for improved presentation.
• Published 7 Durham news articles on the All About Durham website.
• Edited the news cover images for the Durham news posts.
Emma – Website SEO Optimization
🔗 Site: https://openclaw911.com/
• Task Description:
Improve on-page SEO for key website pages.
• Action Taken / Outcome:
• Identified and assigned focus keywords for main pages including Home, Shop, Services, About, Blog, and Contact.
• Analyzed keywords using SEO tools to evaluate search volume and difficulty.
• Integrated focus keywords naturally into headings and page content.
• Optimized heading structure including H1, H2, and H3 elements.
• Updated page content to improve search relevance while maintaining readability.
• Optimized meta titles and meta descriptions to improve search engine visibility.
• Confirmed important pages are ready for indexing through Google Search Console.
• Identified backend or low-value pages that should not be prioritized for indexing.
• Attended a meeting with Nancy and received guidance on SEO structure, indexing processes, and internal linking improvements.
Mike – Consultation Booking System Implementation
🔗 Sites:
https://durhampowerofsale.com/
https://durhamestatesales.com/
• Task Description:
Implement an online booking system allowing visitors to schedule free consultation meetings with Tony.
• Action Taken / Outcome:
• Configured the consultation booking service and meeting duration settings.
• Set up availability and booking time slots for consultation meetings.
• Created booking pages for visitors to schedule appointments.
• Added booking call-to-action buttons on key website pages.
• Tested the booking workflow to ensure it functions correctly for visitors.
Website Fixes & Improvements
🔗 Sites:
https://arubanews.ca/
https://allaboutdurham.com/
• Task Description:
Resolve usability issues and improve website interface elements.
• Action Taken / Outcome:
• Fixed the email link on the Aruba News contact page so users can open mail directly from the website.
• Added hover effects to improve contact section usability.
• Reviewed page layout elements including buttons, margins, links, and mobile responsiveness.
• Updated website graphics to use deeper blue styling for visual consistency.
• Updated the translation section by removing the British flag and adding the Canadian flag for the All About Durham website.
