The team focused on advanced SEO research, structured content strategy, obituary publishing, website development, technical testing, and platform updates. Below is a summary of their tasks for February 16, 2026.
Kat – Advanced SEO & AnswerThePublic Strategy
- Completed AnswerThePublic Masterclass and reviewed advanced SEO documentation.
- Learned:
- Advanced seed keyword selection.
- Search listening methodology.
- Customer journey mapping (Questions, Prepositions, Comparisons).
- Persona development using raw search data.
- Created a detailed AnswerThePublic strategic documentation tailored for Oshawa Chiropractic.
- Monthly SEO updates for allenmayer.ca:
- Improved heading structure (H1–H3).
- Fixed long URLs and implemented redirects.
- Strengthened E-E-A-T using authoritative external links.
- Added featured images correctly.
- Weekly SEO optimization for oshawachiropractor.com.
- Conducted technical SEO audit for allaboutdurham.com:
- Updated homepage metadata for stronger local keyword targeting.
- Meeting with Ben.
Nolan – Obituaries & News Publishing
- Published 9 obituary posts on:
- Posted 3 Durham news articles on:
- Removed 1 outdated news post.
- Meeting with Zara and Ben.
- Received obituary posting training from Zara.
Amela – Banner Redesign & Creative Optimization
- Reviewed and redesigned weak-performing banner ads.
- Improved:
- Hooks and clarity
- Color contrast
- Visual hierarchy
- Engagement impact
- Created banners in required sizes:
- 468 × 60 (Horizontal)
- 300 × 600 (Vertical)
- Exported final versions in PNG format.
- Spent approximately 6 hours on review and redesign.
Alex – Website Development
- Created new Team page:
- Added team members and animations.
- Fixed responsive issues.
- Created new Pricing page (in progress).
- Meeting with Ben.
Zara – Publishing, & Staff Oversight
- Published All Staff Task Summary (Feb 15) on:
- Published 1 Aruba news article.
- Posted 2 Durham news articles.
- Reviewed staff posts and re-edited 8 of Nolan’s posts.
- Prepared sample Author Bio.
- Conducted Google Rich Results Test checks.
- Reviewed Google Search Console training video.
- Meeting with Ben.
Mike – Listings & Website Development
- Reserved 54 listings and added 2 new listings on:
- Conducted testing on ArubaNews.ca.
- Created multiple pages for:
- https://new.claringtonestates.com/
- Contact
- Book a Showing
- Buyer’s FAQs
- Home Evaluation
- Landlord Resources
- Mortgage FAQs
- Mortgage Tools
- Moving Checklist
- Seller’s FAQs
- https://new.claringtonestates.com/
- Meeting with Ben.
Emma – FAQ SEO & Schema Implementation
- Created SEO-optimized FAQs for:
- Used AnswerThePublic insights to structure patient-focused FAQs.
- Reviewed Product schema limitations for multi-product pages.
- Verified site using Google Rich Results Test (no critical errors).
- Created comprehensive WP Schema Pro guide documentation.
- Meeting with Ben.
Jake – Obituaries & News Optimization
- Posted:
- 4 Durham obituaries
- 19 Ontario obituaries
- Posted 5 Aruba news articles.
- Edited 144 Aruba news categories.
- Reviewed Google News Optimization rollout summary.
- Meeting with Ben.
Nancy
Durham Estate Sales
- Replaced “Power of Sale” with “Estate Sales” across:
- SureDash spaces
- Email templates
- Notifications
- Branding & titles
- Verified changes via admin panel.
Lenders Discount Card Website
- Finalized and corrected layout for:
- Benefits page
- Privacy policy pages
- Subscribers page
- Ensured formatting consistency and mobile responsiveness.
- Meeting with Ben.
