The AAWS team delivered strong results across news publishing, obituary management, directory expansion, SEO improvements, content research, event updates, and design work. Below is a structured summary of the day’s activities by team member.
Administration, Outreach & Publishing
ZARA | Staff Reporting & News Publishing
- Created and published the All Staff Task Summary for February 2, 2026 on:
https://allaboutwebservices.com/ - Completed Outreach List – Categories K to N.
- Reviewed incoming emails and updated the INTAKE tracking sheet.
- Published 5 Aruba News articles on:
https://arubanews.ca/
News & Obituaries
HENRY | Durham News & Obituaries
- Published 16 Durham News articles on:
https://allaboutdurham.com/ - Edited and optimized news cover images, adding clear title overlays.
- Reviewed British Columbia funeral home sources and obituary email notifications.
- Published 3 obituary notices (British Columbia) on:
https://canadianobituaries.com/
JAKE | Obituary Monitoring & Posting
- Reviewed funeral home updates across Durham and Ontario sources.
- Monitored obituary email notifications.
- Published obituary notices on:
https://canadianobituaries.com/- 7 obituaries (Durham)
- 20 obituaries (Ontario)
- Published 9 Aruba News articles on:
https://arubanews.ca/
Directories & Business Data Collection
MAYA | Durham Business Directory
- Researched business locations in Durham using Google Search and Maps.
- Verified and organized business details into a structured spreadsheet.
- Used AI assistance to correctly format and standardize addresses.
- Collected missing details for approximately 41 businesses (work in progress).
- Progress Review: Elon reviewed current progress.
SOPHIA | Durham Directory Expansion
- Researched and verified key locations in Durham.
- Added 34 verified places to the Places Directory on:
https://durhamdirectory.com/ - Generated clear, relevant descriptions to improve directory completeness.
- Progress Review: Elon reviewed current progress.
RIYA | Aruba Business Categories
- Completed Furniture Stores category, including data cleanup, images, and locations.
- Completed Business Software category with verified listings, images, and locations.
- Updated and refined data sheets to improve accuracy and completeness.
Website Updates & Content Improvements
ALEX | Responsive Design & Content Enhancements
- Checked and fixed homepage responsiveness.
- Updated menu structure and improved homepage layout.
- Added animations and completed responsive fixes across multiple site pages.
- Added required attribution updates on live websites.
- Updated healthcare-related service content and ensured responsive layout consistency.
Events & Listings
ALAN | Events & POS Listings
- Added 55 events to the BFO Durham website using the live site as reference.
- Reviewed incoming POS updates.
- Checked 63 Power of Sale listings, updated records, and added 4 new listings.
- Meeting: Met with Ben to review current progress.
MIKE | Events & QA Fixes
- Added 103 events to the BFO Durham website from the live source.
- Fixed mobile layout issues related to image distortion on a live client site.
SEO, Schema & Local Search
KAT | SEO & Structured Data
- Completed advanced SEO improvements for:
https://pictureperfecttv.ca/ - Optimized indexing rules to block low-value pages while keeping core pages searchable.
- Improved site identity elements and cleaned default content.
- Optimized service page metadata to improve click-through rates.
- Verified local service areas and strengthened structured data foundation.
- Conducted keyword research to align content with real customer questions.
- Studied structured content standards to improve search visibility.
EMMA | Structured Data & Local Search Learning
- Implemented review-based structured data on the homepage and verified validity.
- Ensured all structured content accurately matched page content.
- Studied how AI-driven local search is changing customer discovery behavior.
- Completed 85% of Google’s Prompting Essentials course.
Design, Creative & Exhibitions
FATHIMA | Design & Exhibition Work
- Worked 3 hours on the Present Tense exhibition project.
- Designed five artist presentation slides, maintaining a cohesive, gallery-ready visual style.
- Condensed complex artist biographies into clear, concise style summaries.
- Created sample designs after reviewing reference materials and research.
- Meeting: Met with Elon and Milan to review progress.
SEO Research & Strategy
NANCY | Content & Keyword Strategy
- Conducted in-depth keyword and question research for chiropractic services.
- Analyzed search demand and commercial intent to prioritize ranking opportunities.
- Developed a structured content strategy and 90-day implementation roadmap.
- Selected high-value keywords and long-tail queries for organic growth.
- Completed mandatory local business SEO training.
